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Who we are

United Brands is a Dominican-owned company dedicated to developing, marketing and positioning leading brands in the beverage market of the Dominican Republic.

We have an agile structure and a team committed to excellence, innovation and creating experiences that connect brands with consumers.

Our philosophy

How we think and act.

Mission

To be the most trusted brand representative in the Dominican Republic, offering excellence in commercialization, strong relationships, and a commitment to sustainable growth.

Vision

To build memorable experiences that emotionally connect with our consumers and strengthen the value of our brands.

Values
  • Passion for our clients
  • Freedom to act
  • Integrity
  • Discipline in execution
Our values

Principles that define how we act.

Passion for our clients

We listen to clients and consumers, analyse trends and develop solutions that strengthen our relationships and our brands.

Freedom to act

We encourage initiative, calculated risks and continuous learning. We trust our people and value new ideas.

Integrity

We deliver on what we promise and act with honesty, respect and accountability. How we reach results matters as much as the results themselves.

Discipline in execution

We work to high standards, with attention to detail and a focus on results, to ensure efficient and consistent execution.

Trajectory

Our story

  1. August 2009
    Founded

    Operations begin with the representation of international brands and a team of 21 employees.

  2. 2011
    International recognition

    The Dominican Republic ranks among the top 10 global markets for 12-year-old Scotch whisky. That same year, Coors joins the portfolio.

  3. 2013
    Heineken and direct distribution

    Heineken joins the portfolio and the company moves to a direct distribution model.

  4. 2015
    Premium focus

    Strategic redefinition of the portfolio with a focus on premium brands.

  5. 2016
    Canned beer

    Successful introduction of the canned beer format, a milestone for the local industry.

  6. 2019
    In-house logistics

    In-house logistics operations begin, focused on efficiency and control.

  7. 2020
    Pandemic

    An agile response to the pandemic, sustaining operations and reinforcing brand investment.

  8. Present
    UB Town

    UB Town opens and the team consolidates at more than 400 employees.

Leadership team

Vision that drives our growth

A team with experience, market knowledge and strategic vision to lead the evolution of United Brands.

Business group

Our business ecosystem

Specialised companies that broaden our capabilities and strengthen every stage of the value chain.